Rabbit’s long-running game show returned bigger than ever
Season 6 of City Vs Country has premiered on MTV3 Finland in the highly competitive Saturday night 9pm slot (21.1.2023), and has come through victorious. A total of 682,000 viewers tuned in for the premiere showing of the series! The numbers are even more impressive when looking at the +7 days figures, which take the total amount of views to 1.4 million! City Vs Country season 6 also smashed its own series premiere record of 498,000 overnight viewers from season 5.
To put things in perspective, the amount of viewers equates to a whopping 42.3% Share in the 4+ demo and a 36.1% Share in the key 15-64 commercial target group. MTV3, which is Finland’s largest commercial broadcaster, has a 17% primetime slot average, so City Vs Country overperformed by an incredible 150%! As an interesting detail, the show was a surprise hit with the 15-24 year-olds, where it for some reason scored an unheard-of 59.3% Share. It also averaged a Total Rating of 12.8% compared to the Channel Average of 5.5%, which is an 130% uplift.
These figures not only qualified it to be the slot winner, but also the broadcasters most watched entertainment series of the week!
City Vs Country has been a staple in the MTV3 primetime schedule since its induction in 2017. The series has consistently performed extremely well, with particular success in reruns, where it regularly outperforms first-run series. The series has featured on the Most Watched Shows of the Year lists each year, with the previous two seasons ranking #5 and #2 respectively.
Watch the trailer and full subtitled episodes of City Vs Country here.
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