Rabbit Films’ new black comedy crime series Queen of Fucking Everything (6 x 50’) has started the new year off with a bang! The series, which premiered on 1.1.2025, has given public broadcaster YLE its best first week numbers of all time.
In a country of 5 million inhabitants, there have been a spectacular 4 million combined unique starts for all the episodes of Queen of Fucking Everything on YLE Areena, the broadcaster’s VOD platform. The first episode has been watched in full already by 548,000 viewers, making it not only the steamer’s most watched series of the week, but also the biggest single-week number in the country ever!
On the linear side, things are looking equally bright. The first episode aired on Sunday 5.1.2025 at 9pm on YLE1, and reached a peak of 1,017,000 viewers, with an average of 616,000. Combined, episode 1 has amassed a Total-TV viewership of 1,143,000 (3+). This made it the most-watched non-sports programme of the week in the whole country!
QOFE has surpassed even the wildest targets the broadcaster set for the series. Jarmo Lampela, Head of Drama at YLE, stated: “This is an excellent start! The series has clearly garnered the most views within a week of its release compared to all domestic drama series over the past several years. It’s also an extremely positive sign that the final episode of the season has gained viewers so quickly, meaning that people are binge watching the full series in one go.”
The series has also received an overwhelmingly positive massive reaction online, and has easily become the biggest media phenomenon of the year! Helsingin Sanomat, Finland’s largest newspaper, gave the series a very rare 5 star review and called it “A perfect bullseye of a series”.
Queen of Fucking Everything tells the story of leading Helsinki real estate agent and high society fixture Linda, who wakes up one morning to find her husband missing, probably dead, leaving her owing millions of dollars of debt. Unwilling to give up her lifestyle, Linda turns to a life of crime to keep up appearances. She starts from small-time theft, but is then drawn deeper into Helsinki’s criminal underworld, and in the end… murder. Eventually she rises to become the Queen of Fucking Everything.
The series is a part of the NEW8 European Public Broadcaster project and is the first series in the collaboration to come out of Finland. Through the scheme, the rights have been acquired by ZDF (Germany), NPO (Netherlands), VRT (Belgium), NRK (Norway), and RUV (Iceland). International sales of both the finished series and format is handled by Rabbit Films.
Watch all episodes of Queen of Fucking Everything here!